Grow Your Business – Marketing Strategies You Can Use

Strategy:     TestimonialsSharing a testimonial is the most powerful advertising you can ever do. Many customers don’t readily believe advertising anymore, they think it is false, overstating, exaggerated and discount it. Ask your customers for testimonials. If you have gone out of your way to satisfy your customer they will happily give you one. Post them everywhere a customer goes so your prospective customers can see how you will treat them when they become customers.CustomInk has amassed 10,000+ testimonials. When they can get a customer to visit their testimonial webpage they have a five times higher chance in making a sale! Does any of your current marketing have a response rate this high? I’d suggest that you visit their testimonial page and learn from them.Gather and post as many testimonials as you can. It will have a significant impact on your customers buying decisions!Examples of Testimonials”These guys are great! It is a pleasure to do business with them, every time. I wish every e-store was this easy to work with.”
-D. Rasmussen”Brian went out of his way to give me excellent customer service and very sincerely addressed any concerns I had.”
-A. Hymans”This shopping experience is everything a person could ask for.”
-Jaime StanczykThis one can be found on Filson”I was attacked by an enraged bull. I was hit hard and thrown up about 15 feet, tumbling head over heels. I landed in front of the bull who then butted me, rolling me to my back and running over me, planting his left foot squarely on my upper chest. When he stomped on my chest I was certain that he would crush it and my heart and lungs. Amazingly, my only injuries were a broken sternum and some subluxed ribs and clavicle joints. Quite sore but alive! Next day I cleaned the muddy hoof print off the left upper chest surface of the coat I had been wearing…my FILSON TIN CLOTH PACKER COAT. I feel that the almost armor-like quality of the caped part of that coat probably saved my life.”-Bruce AshleyWest Union, OHWOW! It is because of testimonials like this that I own a Filson product! How about you and your products… Are you using testimonials to help you sell? Testimonials are a competitive edge you can use!Strategy:     Evaluating ProductsA good way to help your customers make decisions is to help them categorize you product. Some ways to segment products are: categorizing products, Good/Better/Best categories, and Step-By-Step / How-to / Customer Reviews / Ours vs. Theirs comparisons / Don’t Forget instructions. Whenever you can simplify the buying decision you are helping your customers take on more of a co-productions position, which is when the customer provides at least part of his/her own service. You give them the power to make faster and more educated decisions. Usually resulting it purchasing higher priced products.An Example of Evaluating ProductsCategorizingCamp Chef, makers of Outdoor cookers categorizes its product line into distinct product lines. Their high-end catering style stoves are in the 1. Professional Series, their rugged camping style stoves are in the 2. Outdoorsman Series, their portable/car camping stoves are in the 3. Sport Utility Series, and their grilling/tailgating stoves are in the 4. Sport Grill Series. You can easily identify what type of stove to start investigating by your intended activity or usage.How can you apply this to your business?Categorize products for your customer. Make posters or brochures. Help your customers easily make choices about your product line. Say there are eight different sleeping bags to choose from. Divide the bags into logical categories that make it easier for your customer to choose a bag. Consider categories such as, If you camp in -20′ – -5′ temperatures consider these bags. If you camp in 0′ – 40′ temperatures consider these bags. If you camp 40′+ temperatures consider these bags. -or- If you car camp consider these bags…If you backpack consider these bags… If you camp in your yard consider these bags…Look for ways to compare the products you sell. You will quickly begin to sell more of the better products because your customers will be able to see they difference.

Franchise Agreements, Governing Law and Jurisdiction Issues

In franchising franchisors can end up spending huge monies on attorney fees and worse off find them selves simultaneously fighting legal battles in multiple jurisdictions over often frivolous lawsuits brought on by non-performing franchisees and their professional parasites.After watching other franchisors become legally embattled it became apparent to me that our company needed a hedge in this issue. Although we never had this problem I witnessed other franchise get off their game and lose focus on the market and their companies. So, I decided to add this clause to our franchise agreements;


7. MISCELLANEOUS7.1 Governing LawThis Agreement has been accepted and made in the State of ________, United States and all rights hereunder will be governed by and interpreted under the internal laws (and not the law of conflict of laws) of the State of Arizona.7.3 WaiverA waiver of any default or breach of any provision, term, covenant, or condition of this
Franchise Agreement will not be a waiver of any subsequent breach of the same or any
other provision, term, covenant, or condition.Any waiver of any provision of this Agreement must be set forth in writing and signed by the party granting the waiver. Any waiver Franchisor grants will not prejudice any other rights Franchisor may have, and will be subject to Franchisor’s continuing review. Franchisor may revoke any waiver, in its sole discretion, at any time and for any reason, effective upon delivery to Franchisee of ten (10) days prior written notice of revocation.By written notice, Franchisor unilaterally may waive any obligation of Franchisee, their principals, or the guarantors.


Our consent, whenever required, may be arbitrarily withheld if Franchisee are in default under this Franchise Agreement.——— ———— ———–If you are a franchisor perhaps you should run this by your attorney [professional over billing parasite-opinion] to see if such a concept would be right for you. Often these clauses are not allowed in many jurisdictions, but if you’re a dealing with International Interests or regions in country where such clauses are allowed it might be something to ask your lawyer about, who knows? Consider all this in 2006.

Track And Field

Track and Field as it is popularly known in American English, was originally known as Athletics. Athletics is a word y derived from the Greek word “althos.” which means “contest.” It consists of a collection of sports events that can be divided into running, throwing and jumping events. These sport events were the original Olympic sports that athletes participated in 776 BC.Track and Field has various events that are open to males and females. Although you are not allowed to participate in events of the opposite gender, the events available are generally the same with some discrepancies. Some of the differences for women are a lower height in the hurdles and steeplechase barriers and the weight of objects for throwing events, such as shot, javelin and hammer.


Events that are available if you wish to participate in Track and Field are divided track, road running, race walking, and field events. These are further subdivided into throwing, jumping and composite events. Track events include sprints, middle distance, long distance, hurdling and relays. If you have a strong endurance, you can try road running or race walking, which are long distance events. If you are a strong athlete, you can participate in the shot put, hammer throw, javelin throw or the discus throws. If you are a strong leaper , the field jumping events consist of the high jump, long jump, pole vault, triple jump, standing high jump, standing long jump, standing pole vault, or standing triple jump. If you are a multi-talented athlete then you can join the composite events that are a combination of the different events.

Temporary Tattoos A Permanent Solution

These days, more and more individuals are deciding to permanently leave their mark – on their own skin. If done by a qualified tattoo artist, the risks may be minimal. Unfortunately for many, however, unsanitary equipment or later appearing infections are creating big problems for tattoo enthusiasts.Not so long ago, temporary tattoos were something that was found in a bubble gum wrapper or in the toy section at the local retail store. Why? Because children loved to have their own tattoos, but only the safe kind that would wash away and cause no permanent change. Now, some adults are beginning to think that kids have the right idea. Temporary tattoos are no longer just for children and in fact are now often available as longer lasting, adult skin tattoos.


The one thing that all temporary tattoos have in common is, you guessed it, they are temporary. There is no risk of contracting an illness or the tattoo site becoming infected, which is a very promising thought to those who are health conscious. Temporary tattoos are not only safe, but they are easy to remove with nothing more than soap and water. This is a big contrast to the permanent images, which require medical attention for removal.If an individual is almost certain that they wish to have a permanent tattoo placed on their body, they may want to try a temporary tattoo first. In order to find the right design and placement, some individuals are finding the temporary tattoos are a terrific way to experiment with various designs and areas at a very affordable price. Once a permanent tattoo is done, the only way to have it removed is through surgery. Rather than going through the process a dozen times before finding the perfect tattoo, some adults are deciding to try out a temporary tattoo and the conveniences of washing it away with a few swipes of the soap.Quality temporary tattoos, in many cases, look exactly like the real thing. These can be found online or possibly at a tattoo parlor directly. Before purchasing a permanent tattoo, the customer should be certain that the symbol is one that will be admired for life. Some individuals tattoo the name of their significant other only to find that, years later, the relationship is over. Many people are staying away from personalization for this very reason, but others still celebrate their love by putting it in writing – literally. Whether or not a tattoo is personalized, the depicted image should be one that is special and meaningful so that it will always be treasured.


This article is to be used for informational purposes only. The information contained herein is not intended to be used in place of, or in conjunction with, professional medical advice or recommendations for tattoo placement. Before deciding on getting a tattoo or having one removed, the patient must consult a licensed medical doctor for medical advice and/or to determine the best course of action for his/her individual healthcare needs.