Grow Your Business – Marketing Strategies You Can Use

Strategy:     TestimonialsSharing a testimonial is the most powerful advertising you can ever do. Many customers don’t readily believe advertising anymore, they think it is false, overstating, exaggerated and discount it. Ask your customers for testimonials. If you have gone out of your way to satisfy your customer they will happily give you one. Post them everywhere a customer goes so your prospective customers can see how you will treat them when they become customers.CustomInk has amassed 10,000+ testimonials. When they can get a customer to visit their testimonial webpage they have a five times higher chance in making a sale! Does any of your current marketing have a response rate this high? I’d suggest that you visit their testimonial page and learn from them.Gather and post as many testimonials as you can. It will have a significant impact on your customers buying decisions!Examples of Testimonials”These guys are great! It is a pleasure to do business with them, every time. I wish every e-store was this easy to work with.”
-D. Rasmussen”Brian went out of his way to give me excellent customer service and very sincerely addressed any concerns I had.”
-A. Hymans”This shopping experience is everything a person could ask for.”
-Jaime StanczykThis one can be found on Filson”I was attacked by an enraged bull. I was hit hard and thrown up about 15 feet, tumbling head over heels. I landed in front of the bull who then butted me, rolling me to my back and running over me, planting his left foot squarely on my upper chest. When he stomped on my chest I was certain that he would crush it and my heart and lungs. Amazingly, my only injuries were a broken sternum and some subluxed ribs and clavicle joints. Quite sore but alive! Next day I cleaned the muddy hoof print off the left upper chest surface of the coat I had been wearing…my FILSON TIN CLOTH PACKER COAT. I feel that the almost armor-like quality of the caped part of that coat probably saved my life.”-Bruce AshleyWest Union, OHWOW! It is because of testimonials like this that I own a Filson product! How about you and your products… Are you using testimonials to help you sell? Testimonials are a competitive edge you can use!Strategy:     Evaluating ProductsA good way to help your customers make decisions is to help them categorize you product. Some ways to segment products are: categorizing products, Good/Better/Best categories, and Step-By-Step / How-to / Customer Reviews / Ours vs. Theirs comparisons / Don’t Forget instructions. Whenever you can simplify the buying decision you are helping your customers take on more of a co-productions position, which is when the customer provides at least part of his/her own service. You give them the power to make faster and more educated decisions. Usually resulting it purchasing higher priced products.An Example of Evaluating ProductsCategorizingCamp Chef, makers of Outdoor cookers categorizes its product line into distinct product lines. Their high-end catering style stoves are in the 1. Professional Series, their rugged camping style stoves are in the 2. Outdoorsman Series, their portable/car camping stoves are in the 3. Sport Utility Series, and their grilling/tailgating stoves are in the 4. Sport Grill Series. You can easily identify what type of stove to start investigating by your intended activity or usage.How can you apply this to your business?Categorize products for your customer. Make posters or brochures. Help your customers easily make choices about your product line. Say there are eight different sleeping bags to choose from. Divide the bags into logical categories that make it easier for your customer to choose a bag. Consider categories such as, If you camp in -20′ – -5′ temperatures consider these bags. If you camp in 0′ – 40′ temperatures consider these bags. If you camp 40′+ temperatures consider these bags. -or- If you car camp consider these bags…If you backpack consider these bags… If you camp in your yard consider these bags…Look for ways to compare the products you sell. You will quickly begin to sell more of the better products because your customers will be able to see they difference.

Still More Anomalies: Another Top Baker’s Dozen

You may not be happy with the world as it is, but at least it’s orderly and makes logical sense. Walk, don’t walk, green yellow red; money trickles in, money flows out; friends and politicians come and go, enemies and stuff accumulate; the sun rises and sets, the moon waxes and wanes; people are born, people die; the days, weeks, months, seasons. and years come and go with regularity. But dig a bit deeper beneath the surface and the world and the cosmos it inhabits, is one anomalous place.THE BIG BANG EVENT: This is no doubt a concept that nearly everyone has heard about, and swallowed hook, line and cosmological sinker because scientists present this creation of the Universe scenario as fact. It’s not fact; just the most viable theory of many theories and it has serious flaws. The accepted theoretical account of the creation or event that kick-started our Universe off not only has that event a something that created all of matter and energy, but all of time and space as well, and this creation event, to boot, all took place in a volume less than that of a pinhead (something in the realm of the quantum) and for no apparent reason at all. First there was nothing; then there was something. Wow!At best observations that support this are indirect being made some 13.7 billion years after-the-fact. Those indirect observations that provide evidence for the Big Bang event are the fact that the Universe is expanding; the Universe has a temperature – the remnants from the hot Big Bang called the cosmic microwave background radiation (CMBR) and the amounts and ratio of hydrogen to helium. In reality there are no direct observations as nobody was present at Ground Zero all those billions of years ago.There are really a couple of anomalies present in the standard Big Bang account. 1) You have a violation of causality – something (space, time, matter and energy) created from nothing which is a violation of several conservation laws or relationships. 2) You have a violation of pure common sense that tells you that you can not stuff the contents of the entire Universe into the realm of the quantum, something actually way less in volume in fact than a pinhead. If that’s not anomalous, I don’t know what is!SPEED OF LIGHT: The anomaly here is that in any other scenario, velocities can be added and subtracted, except the velocity that’s known as the speed of light. Within Relativity Theory, if there is anything unintuitive it is the fact that in the entire Universe, it is the speed of light alone that is absolute or fixed, not something like space or time. It’s unintuitive in that all other bits and pieces that are in motion can be added or subtracted. So, if you are in a train that is moving at say 100 km/hour and you throw a ball at 10 km/hour in the direction at which the train is moving, to an observer outside the train, your ball is traveling at 110 km/hour. If you throw the ball towards the rear of the train, an outside observer will measure the ball as moving at 90 km/hour. If on the other hand, you shine a flashlight in the train, an outside observer will see the velocity of the resulting light beam moving at the speed of light – not the speed of light PLUS the velocity of the train, or the speed of light MINUS the velocity of the train, but at the speed of light! That’s nuts, but it’s scientifically nuts and been proven again and again in any experiment you care to devise.QUANTUM GRAVITY AND THE THEORY OF EVERYTHING: We have the Theory of General Relativity (gravity) and Quantum Physics. Both are bedrocks of modern physics. Both are accurate to a high degree of experimental precision. Both aren’t compatible – with each other. Apparently, one (or both) of these theories must be wrong, or at best incomplete. That’s why the unification of the two (a theory of quantum gravity) is physics’ Holy Grail. However, that Holy Grail is proving as difficult to find as the Biblical Grail itself! But for the moment, it’s like the universe has two independent sets of laws – one governing the very large (gravity); one the very small (the quantum). This makes no natural or scientific sense.We have observations of four physical forces yet no theory which unites the three quantum forces (electromagnetism, the strong nuclear force and the weak nuclear force) with the one classical force – gravity. Theory needs to be satisfied. All of the four fundamental forces should be interconnected; some sort of unification principle must be in operation that relates all four, one to the other. However, these four fundamental forces that govern the Universe show no signs of any obvious unification – well actually the three quantum ones do (known as the GUT – Grand Unified Theory), but that’s where the unification ends. Gravity remains the wallflower. If the Big Bang theory is to be proven correct as stated, scientists must of necessity come up with a viable theory of quantum gravity that is an acceptable unification of the trio of quantum forces with gravity. There is, to date, no viable theory of quantum gravity despite thousands of physicists searching for one over many generations now. Mother Nature is an anomalous bitch!


QUASARS: Quasars are ‘quasi-stellar objects’. They are ‘stellar’ because they aren’t all that large (like a galaxy). They are ‘quasi’ because they give off energy way, way, way more times greater than any star known in any astronomical catalogue. They seem to be primordial objects – they formed long ago and are now far away. Quasars, like stars or galaxies, are their own entities and if two or more show a very close and special causality relationships then they should show identical recessional velocities (since the Universe is expanding and they are part of the Universe and that expansion). Recessional velocities are measured by an object’s red-shift. Theory identifies red-shift with velocity. However, you apparently have some observations of causality connected quasar pairs with vastly differing red-shifts (measurements of their recessional velocities). The anomaly, in an analogy, is that you can not have a runner running at 15 miles per hour holding hands with another runner running at 3 miles per hour!MASS: There are three fundamental properties of particles (like the electron, neutrinos, the numerous quarks, etc.) and their anti-particles (like the positron). They are charge, spin and mass. As the song goes, two out of three ain’t bad, but that still leaves one out of three out of joint. In this case, it’s mass. Nobody can predict from first principles what the masses of the fundamental particles should be. That’s fairly disturbing for something as fundamental as mass. Despite the relatively large number of particles (including their equal and opposite anti-particles), there are only a few allowed values for charge and spin, values pretty much confined to the physics infield. But, for some reason, the mass (usually expressed in equivalent energy units – Einstein’s famous equation) of the various particles are not only scattered throughout the physics ballpark but are all over the city map and beyond. They take on values (albeit one value per type of particle) over many orders of magnitude without any apparent pattern or regularity or relationship between them – and nobody has the foggiest idea why, not a validly theoretical idea, or even a ‘far out’ idea. Why should mass differ so greatly from the other fundamental properties part and parcel of those elementary particles? It’s like someone just drew a few dozens of numbers out of a hat containing multi hundreds of thousands of values and assigned them to the few dozens of particles willy-nilly. Something is screwy somewhere because something so fundamental shouldn’t be so anomalous.PHYSICAL CONSTANTS: There are constant reports of physical constants that aren’t – constant that is. Physical constants are just that – a constant. They have just one value, everywhere, every-when, and no exceptions. But apparently some ‘constants’ have more than one value depending of where and/or when. Theory and observations (if correct) are yet again not in harmony and that’s totally nuts!TIME TRAVEL: Time travel to the past is a staple of science fiction, but surprisingly has actual viability in modern general relativity physics. In general relativity physics, time travel to the past is theoretically possible – though damned difficult in practice. However, that means that those time travel paradoxes are possible, even likely.The anomaly are those lovable paradoxes like going back in time, say ten years, and killing yourself (which is a novel way of committing suicide), which means you couldn’t have existed to go back in time in the first place in order to kill yourself, which means you’re not dead so you can go back in time and murder yourself, etc. What kind of physics is that?The second anomaly however is that no time travelers have been observed from our future. You would think various significant historical events would be swarming with historians and tourists from the future where time travel is possible. Nobody from our present or past has time traveled back in time and left a proof-positive calling card that we’ve ever found in the fossil record or recorded in the history books.If something is possible, especially something as interesting as time travel, we would expect to see either people from our future in the here and now, or evidence that we’ve traveled to the past, like finding a human skeleton buried inside a T-Rex skeleton, as in inside the area where the T-Rex’s abdominal cavity would be! We don’t.CATTLE MUTILATIONS: There’s no disputing the bona-fides of this gruesome reality. It has been observed – after-the-fact – photographed, documented, and investigated by all manner of officialdom, as well as unofficial private investigators. And though oft referred to as ‘cattle’ mutilations, all manner of wildlife and other domestic livestock have been targeted too, the first reported case being a horse. Like the crop circle phenomena, there are three possible explanations: natural, human or alien.If natural, why has this phenomenon only become an issue since the 1960′s? Predator-prey relationships, scavengers, etc. have existed and been observed ever since humans have inhabited the continents. There should be no anomaly here if animal mutilations are just the normal continuation of Mother Nature in tooth and claw. But there is an anomaly. If predators or scavengers, why are there no footprints, and especially if predators, why no signs of a struggle? How can predators account for precision removal of just certain body parts with razor sharp incisions? Since there’s no blood associated with the mutilated carcasses, did predators drink up their entire victim’s blood like an animal version of Dracula?If humans or cultists are responsible, why hasn’t anyone claimed responsibility? Why hasn’t anyone been caught, tried, convicted, fined and/or imprisoned for trespass, animal cruelty, destruction of private property, etc.? Why no signs of human activity like tire tracks and footprints and litter (say a cigarette butt or beer can or two). Again, why no signs of a struggle?Some have suggested this is the work of government, or government departments, taking samples to monitor for various bovine nasties, like diseases, or other types of contamination that could endanger human health if these livestock were consumed. Really! There are vastly easier ways of legally gathering up tissue samples than sneaking around in the dead of night and killing/mutilating animals for a few body parts.So of course it has to be extraterrestrials! How can aliens mutilate cattle (and other livestock and wildlife), decade after decade, without ever being seen? Why would aliens be interested in wildlife and livestock in the first damned place, or at least some of their highly selected body parts?HUMAN CULTURE & CIVILIZATION: There are two relatively unexplained turning points in the evolution of modern man when contrasted with our more primate-like ancestors. One is the acquisition of what we call culture. Culture (like art appreciation and abstract ideas like an afterlife) happened within a fairly narrow timeframe, roughly 50,000 years ago, wherever nomadic bands of hunter-gatherers gathered. Why the sudden transition? The second great leap forward, again, within a narrow timeframe, some 9000 years ago, was the transition from nomadic lifestyles to settlements – farming crops and herding now domesticated wildlife. Settlements rapidly became villages became towns became cities. While some nomadic hunter-gatherers still roamed the plains, like the Australian aboriginal, what was once that nomadic rule now became that exception to that rule. In both cases, culture and civilization, the observational evidence is rock-solid; theory can’t really explain the transition, or at least the relatively rapid transition, around the world, from the tried-and-true before-the-fact pre-cultural nomadic lifestyle to the unknown leap of an untested experiment with culture and settlements.ANCIENT EGYPT: LIGHTING THE PYRAMIDS, etc. We all are aware that many of the ancient Egyptian structures, like pyramids and the tombs in the Valley of the Kings, contain vast numbers of deep and twisting passageways inside. Many of those interiors have been elaborately decorated with all manner of paintings and carvings of hieroglyphs, etc. Whether or not the interiors were decorated, there must have been a requirement for lighting. There were no glass windows. There were no battery-operated torches or flashlights. There was no electric lighting back then, though of course that’s how these structures are illuminated today for tourists and/or archaeologists. Neither source of available luminescent technology back then really holds a candle as it were to how they could have been actually employed. The obvious sources were burning torches, oil lamps, candles, etc. Now you don’t really want to undertake construction, detailed painting or carving stone by candlelight. In any event there are no traces of soot residue on the walls and ceilings. The alternative method was to position bronze or copper mirrors that reflect sunlight onto another mirror which in turn reflected that light onto another mirror further inside the structure which in turn reflected the light it received onto the next mirror down the line, etc. The physics problem is that the original sunlight gets so diluted so quickly after just a couple of mirrors in, that it becomes an impractical ways and means. If you have to penetrate very far inside the structure, and some passageways are indeed, very, very far inside, lighting with mirrors fail. The anomaly is you need adequate lighting yet there’s no really adequate source.


EXODUS, BOOK OF: There are multi-dozens of anomalies, things that just can’t be, reported in the Bible. Of all of these, the most anomalous is the Book of Exodus, because some of the events recorded there can be checked against another independent historical source. If the history in the Book of Exodus is found wanting, and it is, then if one holy book goes down the gurgler, then all the rest of the books are suspect too.The anomaly here is that the Book of Exodus features the land and peoples of ancient Egypt fairly prominently. A couple of key Biblical characters play leading roles there – Moses and Joseph – not to mention thousands of alleged Hebrew slaves. Nasty things happen to that land and those peoples like the ten plagues and the drowning of pharaoh’s army. The anomaly here is that you’d expect ancient Egyptian records to verify and collaborate and substantiate the Book of Exodus, but you don’t find anything of the sort. It’s as if the Biblical version took place in a parallel universe – or in the imagination of the all too human author.BIBLICAL MIRACLES: Then there’s this Biblical bit about Joshua commanding the sun to stand still (at least that’s the way I recall it). That’s a tall tale or myth but whatever, it can’t be a physical reality. But wait, there’s more! There’s Jonah and the whale; Eve’s creation from a rib; walking on the waters; the walls of Jericho tumbling down at the sound of no doubt out of tune trumpets or rams horns. In the Bible we have this tale of the multiplying of loaves and fishes out of virtually nothing.Miracles are part and parcel of any and all supernaturally based religions. Miracles of the supernatural kind (and that’s the only kind of miracle that counts here) violate one or more laws, principles or relationships established by science. There can be no such thing as a supernatural miracle in theory. However, there have been numerous reports of supernatural miracles.Reported events cannot violate the natural state of things. If they do violate that natural state of things, then they must be supernatural. There’s no known theory that can accommodate supernatural events. That’s part of the conflict between science and religion. The conflict is an anomaly.THE AFTERLIFE: A concept that closest to the hearts and minds of nearly all humans and human cultures past and present is what happens to us after we kick the bucket. The answer is we transcend into another life – an afterlife. Every culture, past and present, has an afterlife concept, a life after death concept, or some sort of an eternity or immortality worldview. Not all of the versions of the theoretical afterlife can be correct however. Idealistic theoretical expectations that when you die you won’t stay dead, versus practical reality that observations show that dead things stay dead, are indeed conflicting, therefore anomalous. However, nobody has ever come back from the dead to prove the reality of an afterlife to the satisfaction of any unbiased referee.From the examples above, I conclude that it almost seems as if someone (something) is ultimately responsible for our Universe, but he / she/ it / they didn’t quite think things through sufficiently. Methinks an all knowing, all powerful supernatural God type being wouldn’t have stuffed things up. So either the Universe is naturally stuffed up, or it was created stuffed up!

Franchise Agreements, Governing Law and Jurisdiction Issues

In franchising franchisors can end up spending huge monies on attorney fees and worse off find them selves simultaneously fighting legal battles in multiple jurisdictions over often frivolous lawsuits brought on by non-performing franchisees and their professional parasites.After watching other franchisors become legally embattled it became apparent to me that our company needed a hedge in this issue. Although we never had this problem I witnessed other franchise get off their game and lose focus on the market and their companies. So, I decided to add this clause to our franchise agreements;


7. MISCELLANEOUS7.1 Governing LawThis Agreement has been accepted and made in the State of ________, United States and all rights hereunder will be governed by and interpreted under the internal laws (and not the law of conflict of laws) of the State of Arizona.7.3 WaiverA waiver of any default or breach of any provision, term, covenant, or condition of this
Franchise Agreement will not be a waiver of any subsequent breach of the same or any
other provision, term, covenant, or condition.Any waiver of any provision of this Agreement must be set forth in writing and signed by the party granting the waiver. Any waiver Franchisor grants will not prejudice any other rights Franchisor may have, and will be subject to Franchisor’s continuing review. Franchisor may revoke any waiver, in its sole discretion, at any time and for any reason, effective upon delivery to Franchisee of ten (10) days prior written notice of revocation.By written notice, Franchisor unilaterally may waive any obligation of Franchisee, their principals, or the guarantors.


Our consent, whenever required, may be arbitrarily withheld if Franchisee are in default under this Franchise Agreement.——— ———— ———–If you are a franchisor perhaps you should run this by your attorney [professional over billing parasite-opinion] to see if such a concept would be right for you. Often these clauses are not allowed in many jurisdictions, but if you’re a dealing with International Interests or regions in country where such clauses are allowed it might be something to ask your lawyer about, who knows? Consider all this in 2006.

Just What Is A Hostile Work Environment?

We have all heard the term “hostile work environment”, but do you know what it means? Unless you are an attorney, you may not quite understand everything that constitutes a hostile environment under the law. The problem is that many people need to learn what this means and why it matters to you as an employee. A hostile work environment creates a liability on the employer’s part for employee lawsuits, harassment claims, and other legal issues. On top of these serious problems, it can also lead to lower productivity, a high turnover rate, and very unhappy employees. Let’s take a look at what makes an environment hostile and what can be done about it.To begin with, let’s go through some of the areas that do not make up a hostile work environment. Most people think that a hostile environment includes things like a rude coworker, a mean supervisor, or a single incident. However, these areas do not make a work environment hostile. The U.S. Equal Opportunity Commission, or EEOC, lists a hostile work environment as the following:


Involving “unwelcome conduct that is based on race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability or genetic information”; orIt occurs when “enduring the offensive conduct becomes a condition of continued employment” or the conduct creates a workplace environment “that a reasonable person would consider intimidating, hostile, or abusive.”Now that you have read what the EEOC says defines a hostile work environment, let’s take a look at what that actually means to you as an employee.Here are some general examples of offensive conduct in the workplace:Offensive jokes – including racial or sexual jokes,
Name calling – including racial slurs, epithets, and other offensive names,
Physical threats or assaults based on race, color, sex, etc,
Intimidation because of race, color, sex, etc,
Ridicule or mocking of any person in the workplace based on race, sex, color, etc,
Insults and put downs based on color, race, sex, etc,
Offensive pictures and objects based on sex, race, color, etc.All of these items constitute a hostile work environment and can be on the part of a coworker, supervisor, agents of the employer, or even non-employees, such as a vendor or customer. The conduct may not always be offensive to the employee or person that it is directed towards, but it may be offensive to the people or employees around that observe the actions.


The very best way to ensure that you are not contributing to a hostile work environment is to take an active role in preventing any of these areas on your part as an employee. If you have concerns or feel unsafe or offended in any way, go through the proper channels at your workplace to report them to a supervisor and document any issues, threats, problems, or other offensive behavior when it happens.